How can ag journalists and communicators stay relevant and credible in an era when the media is scrutinized more closely than ever, and news is not taken seriously if a reader disagrees with the story topic or slant? As trained journalists and professional communicators, how do we make sure our stories and the organizations we represent are taken seriously when the internet allows anyone to be an “expert” on any given topic? 

Speakers - Chris Clayton, DTN/The Progressive Farmer; Betsy Freese, Meredith AgriMedia; and Willie Vogt, Penton Agriculture. Moderated by Jennifer M. Latzke, High Plains Journal. 

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